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The subconscious mind takes any orders given it in a spirit of absolute faith, and acts upon those orders, although the orders have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind.

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There are no limitations to the mind except those we acknowledge.

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“Do not wait; the time will never be ”just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”

– Napoleon Hill, Think and Grow Rich


Faith is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion. This is why repeating your affirmations twice daily is so important.

You may convince the subconscious mind that you believe you will receive that for which you ask, and it will act upon that belief, which your subconscious mind passes back to you in the form of faith, followed by definite plans for procuring that which you desire.

All thoughts which have been emotionalized (given feeling) and mixed with faith, begin immediately to translate themselves into their physical equivalent or counterpart.

The subconscious mind will translate into its physical equivalent a thought impulse of a negative or destructive nature just as readily as it will act upon thought impulses of a positive or constructive nature. This accounts for the strange phenomenon which so many millions of people experience, and call “misfortune,” or “bad luck.”

You may benefit by passing on to your subconscious mind, any desire which you wish translated into its physical, or monetary equivalent, in a state of expectancy or belief that the transmutation will actually take place. Your belief, or faith, is the element which determines the action of your subconscious mind. There is nothing to hinder you from “deceiving” your subconscious mind when giving it instructions through auto-suggestion.


– Napoleon Hill, Think and Grow Rich


The accumulation of great fortunes calls for power, and power is acquired through highly organized and intelligently directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who accumulates the fortune.

The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune who has not possessed himself of the necessary “education” to supply such specialized knowledge as he may require. Men sometimes go through life suffering from “inferiority complexes” because they are not men of “education.” The man who can organize and direct a “Master Mind” group of men who possess knowledge useful in the accumulation of money is just as much a man of education as any man in the group. Remember this if you suffer from a feeling of inferiority because your schooling has been limited.

Thomas Edison had only three months of “schooling” during his entire life. He did not lack education, neither did he die poor.

Henry Ford had less than a sixth grade “schooling” but he managed to do pretty well by himself, financially.

Specialized knowledge is among the most plentiful, and the cheapest, forms of service which may be had! If you doubt this, consult the payroll of any university.

~ Napoleon Hill, Think & Grow Rich

There are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization or the use of knowledge.

Knowledge will attract money, unless it is organized, and intelligently directed, through practical plans of action, to the definite end of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and of, it is organized into definite plans of action, and directed to a definite end.

~ Napoleon Hill, Think & Grow Rich

The actual performance of transmuting desire into money involves the use of auto-suggestion as an agency. By which one may reach, and influence, the subconscious mind. The other principles are simply tools with which to apply auto-suggestion. Keep this thought in mind, and you will, at all times, be conscious of the important part the principle of auto-suggestion is to play in your efforts to accumulate money through the methods described in this book.

Carrying out these instructions as though you were a small child. Inject into your efforts something of the faith of a child. The author has been most careful to see that no impractical instructions were included, because of this sincere desire to be helpful.

~ Napoleon Hill, Think & Grow Rich

Plain, unemotional words do not influence the sub-conscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with belief.

Do not become discouraged if you cannot control and direct your emotions the first time you try to do so. Remember, there is no such possibility as something for nothing. Ability to reach and influence your subconscious mind has its price, and you must pay that price. You cannot cheat, even if you desire to do so. The price of ability to influence your subconscious mind is everlasting persistence in applying the principles described here. You cannot develop the desired ability for a lower price. You, and you alone, must decide whether or not the reward for which you are striving (the “money consciousness”) is worth the price you must pay for it in effort.

~ Napoleon Hill, Think & Grow Rich

There are no limitations to the mind
except those we acknowledge

Both poverty and riches are
the offspring of thought.

~ Napoleon Hill, Think and Grow Rich