Changing the Social Architecture.
The leader is an effective social architect to the extent that he can manage meaning. We’ve said that throughout. Doing that, however, seems to be both obvious and mysterious. But if there is one lesson that emerges from our analysis of the best practices in this complex area, it appears to stem from leaders doing a lot of fairly simple and obvious things well. This is said in no way to minimize or trivialize the difficulties in mastering social architecture, but in retrospect it does seem that our effective leaders all apply common sense.
~ Warren Bennis & Burt Nanus, Leaders, The Strategies For Taking Charge