Perhaps the leader’s greatest responsibility is to build up morale and maintain it. Webster’s Collegiate Dictionary defines morale as “Condition as affected by, or dependent upon, such moral or mental factors as zeal, spirit, hope, confidence, etc.; mental state, as of an army.” The right kinds of incentives, of course, are great morale builders. Yet something is even more basic. For you find morale at its highest peak in organizations where the members help to set up expectations for each other and the organization as a whole. This way of doing things makes the members feel that they belong; that they are an important part of the whole. It develops their sense of security of fair play. The truisms force us to the conclusion that: Great expectations spring from democratic participation.
~ James F. Bender, The Technique of Executive Leadership