August Twenty First Success Secret – James F. Bender

August 21, 2019 — Leave a comment

Can you stir an audience? Persuade them to go your way? If you can, you have a heavy responsibility. For your ability to play upon human emotions must be directed toward worthy goals, to justify the good meaning of leadership. You will use your eloquence, therefore, only in a positive and never in a negative way. You will urge your followers to work in harmony—to think more often about things of the spirit—to be more thoughtful of others—to make the most of their abilities.

On the other hand, if you do not possess the power to sway an audience, you will want to work hard to become a persuasive speaker. For the higher you go, the more often you will be called upon to make formal speeches, especially speeches of inspiration. Indeed, in the world of work, the inspirational type of speech is expected of the leader. He finds it a useful way to crystallize the thinking of his group. He discovers that inspiration moves men in the way they should go.

~ James F. Bender, The Technique of Executive Leadership (1950)

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

No Comments

Be the first to start the conversation.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.