We should be aware of the magic contained in a name and realize that this single item is wholly and completely owned by the person with whom we are dealing…and nobody else. The name sets the individual apart; it makes him or her unique among all others. The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitress to the senior executive, the name will work magic as we deal with others.
Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language.
~ Dale Carnegie, How to Win Friends and Influence People, (1936)